RSA 2017

2017 started off big with the RSA Conference at the Moscone Center. Our second time at the conference and our second time working for Check Point Software.

This time, Check Point had one of the largest exhibit booths on the floor, measuring 30 x 30. 

We performed twice an hour pulling in large crowds with magic and introduced presenters from Check Point who spoke to attendees on a variety of topics.

Birds-eye view of Dennis Kyriakos pulling large crowds into Check Point's exhibit booth. 

Birds-eye view of Dennis Kyriakos pulling large crowds into Check Point's exhibit booth. 

We helped Check Point Software triple leads and badge swipes at the booth. By the end of the final day, Check Point logged close to 3000 leads.

2016: In Technicolor

We performed at dozens of events in 2016. Here are just a handful of highlights from some of our favorites.

Enjoy!

Toyota President's Award Dinner

Toyota Motor Sales rewarded their top dealers from the Boston Area to a weekend at Calistoga Ranch. We entertained these VIPs and their spouses on the closing evening of the festivities with our after-dinner mind reading show

#bringingyoutoboston

This way to the reception. please.

This way to the reception. please.

Stage is set for 30 minute mind reading show.

Stage is set for 30 minute mind reading show.

A short testimonial from the Toyota President's Award Dinner. #bringingyoutoboston

Team Building at Facebook

Facebook brought us in for a Team Building event for Halloween.

The recruiting team were working overtime and were in "lockdown mode" for months. We were brought in for a 30 minute mind reading show that brought down the house. What a great group.

Hands down the absolute highlight of the event! His performance was beyond incredible...off the charts, exceeded anything we expected and pushed the boundaries of what everyone thought was possible.
— Vivian T., Recruiter at Facebook
Post performance photo with some very happy Facebook-ers.

Post performance photo with some very happy Facebook-ers.

"The Year of The Trade Show"

2016 put a number of big IT Security shows under our belt. In fact, we were in Las Vegas twice in August for two different shows! 

We helped to build huge crowds with custom=scripted presentations and amazing magic over the course of multiple days on the trade show floor.

And 2017 is looking even better.

VM World, Mandalay Bay Convention Center, Las Vegas

VM World, Mandalay Bay Convention Center, Las Vegas

AWS re:Invent, Sands Convention Center, Venetian Hotel, Las Vegas

AWS re:Invent, Sands Convention Center, Venetian Hotel, Las Vegas

RSA Conference, Moscone Center, San Francisco

RSA Conference, Moscone Center, San Francisco

San Francisco Lithuanian Community Awards Gala

Performed at and hosted the SF Lithuanian Community Awards Gala.

We were honored to introduce and share the stage with Lithuanian dignitaries and ambassadors who were invited to celebrate with the local community.

Hosting and performing for the SF Lithuanian Community Awards Gala

Hosting and performing for the SF Lithuanian Community Awards Gala

Ken Fulk's Magical World Book Release Party

In October, we were invited to entertain at the book release event for Ken Fulk's Magical World.

Ken is San Francisco's interior designer du jour, having created some of the most elegant, sophisticated, and fun spaces and homes in San Francisco and across the country, including The Battery, where I entertain on Thursday evenings.

This event took place in the lobby and penthouse of The Harrison. A new, luxury apartment building, with interiors design by Mr. Fulk.

Ken Fulk's Magical World

Ken Fulk's Magical World

Lobby of The Harrison, in San Francisco. Awaiting to entertain guests.

Lobby of The Harrison, in San Francisco. Awaiting to entertain guests.

 

 

The Gotham Club

The Gotham Club

One of my favorite corporate holiday events took place at The Gotham Club.

Located inside the out-of-town scoreboard -- that's right, INSIDE THE SCOREBOARD! -- at AT&T Park, The Gotham Club is an elegantly appointed bar and private dining area. 

Members gain easy access to the Club via a private entrance and are directly connected to The Bullpen. There's also a secret game room, with a billiard table and bowling alley.

The Gotham Club is members-only and you can learn more here. Can't wait to visit again!

Thanks to Rosecrest Special Events for having me there.

Facebook

Had a fabulous time bringing #thewonder to the folks at Facebook a couple of weeks ago.  

The group was working hard in "lockdown mode" and needed a break. Nothing that 30 minutes of mind reading couldn't fix. A good time was had by all. 

Family House FANGtastic Halloween Gala

Saturday, October 29th, we entertained in the VIP Cocktail Reception for Family House's FANGtastic Halloween Gala.

The event took place in the penthouse of The Fairmont, in San Francisco. It was my first time at The Fairmont, which is now one of my favorite venues. The Penthouse offers an amazing view of downtown San Francisco from it's large patio.

There are multiple bedrooms and baths, spacious dining and living rooms, a billiard room. and a cylindrical, two-story library with a history and secrets all it's own.

One of the bookcases is actually a hidden door that leads to the roof. My hostess told me a couple of stories about two former presidents who used that door in very different ways. I'll tell you about it sometime.

There is also one new secret the library now holds -- a pack of cards set for a miracle on my next visit. 

Ken Fulk's Magical World

On Thursday, October 20th, we were invited to entertain at a book release party for Ken Fulk's Magical World.

The event took place in the lobby and penthouse of The Harrison -- a new luxury condominium in the SoMa district of San Francisco. Interiors where designed in inimitable Ken Fulk-style. We mingled and shared magic with San Francisco's elite.

Have a look at photos here.

Bitdefender at VMWorld 2016 in Las Vegas

Tradeshow Magician Dennis Kyriakos

Tradeshow Magician Dennis Kyriakos

We're back in Las Vegas (our second time this month!) stopping traffic and building huge crowds for Bitdefender at VMWorld 2016 at Mandalay Bay.

Bitdefender originally hired us in April for RSA at the Moscone Center, in San Francisco. They liked the results so much they invited us back to VMWorld in Las Vegas.

This time they opted for a theatrical-style setting, performing one show every hour. And the crowds were HUGE!

Will you be exhibiting at a trade show this year? Want to build huge crowds and get your message across? Learn more about our Interactive Tradeshow Marketing Program.

Bitdefender at RSA 2016

Recently, I helped Bitdefender drive traffic to their trade show exhibit at the 25th Anniversary of the RSA Conference, at the Moscone Center in San Francisco, from February 29 - March 3rd.

This was the first time that Bitdefender, headquartered in Romania, exhibited at RSA and they knew it was a huge show and an opportunity to connect with new customers and make a name for themselves. In fact, it’s one of the largetst IT security shows in the world and they had to knock it out of the park.

Three Weeks
About 3 weeks prior to the show it was confirmed that we were on. At that point, trade show clients receive a questionnaire to help me define their goals. They returned the questionnaire about a week later and it was time to get to work.

My first task is to use their answers to learn about what they do and cull useful information. Key phrases, bullet points that may address challenges they can solve, even single key words are helpful to push me in a direction.

In this case, words and phrases like “predict behavior,” “plan & configure” and “mitigate risk” kept popping off the page. Bitdefender also has a great catch phrase: “Unfollow The Traditional.” Yeah, I can do something with that.

Next, with that information in mind I looked at my active repertoire and began to make connections that were relevant.

This is the most creative part of the process and by keeping an open mind I often come away with something unexpected, fun, and useful for each client.

Two Weeks
Two weeks is about typical lead time for this kind of work. And while keeping an open mind is important for creativity, it’s also important to be pragmatic. Experience has shown that if something isn’t working, put it on the back burner and don’t waste time on it. The key is to keep things simple and serve my client’s needs.

At large trade shows like RSA, attendees are often pressed for time. They are running from keynote speeches, to meetings with specific vendors, to breakout sessions. Some people may only be there for the day and want to see as much as they can without wasting time. But my job is to give them a reason to stop and listen to what my client has to say.

Showtime
I arrived at Bitdefender's booth early on day one to load-in my table, step, and sound system, meet with the team, and prep for the opening networking event.

Bitdefender exhibit booth at RSA 2016, San Francisco

Trade Show table and step

Portable Sound System including wireless microphone and receiver

And then it was showtime!

Over the next four days I stopped attendees in their tracks, entertained and educated them on Bitdefender’s GravityZone product, and drove qualified leads on to their sales team.

They also gave away a total of 4 GoPro cameras for those who listened to their full-length presentation and I helped gather crowds for that as well.

As you can see, the team at Bitdefender was extremely happy with the results.

Are you planning to promote your business or product at a trade show? Let’s talk about maximizing your visibility today!