corporate magician, corproate entertainment, corporate mind reader, corporate mentalist, corporate event entertainment, conference entertainment, corporate magician, interactive corporate entertainment

Branding Magic: A Case Study

Recently, I was approached by a division of Thomson Reuters that was launching their new brand at a financial services conference in San Francisco.

 
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The newly named division, Refinitiv, sponsored the evening’s networking reception and they asked me to help with two things:

First, it was long, two day conference and they wanted to provide the cocktails, entertainment, and fun for the evening.

And second, they wanted to ensure attendees were aware of the transformation, why they changed, and what their new capabilities were.

After gathering information via phone conversations, emails, and their marketing materials for the event, I set upon connecting the dots.

Combining the powerful visual metaphor inherent in magic with some of the big ideas Refinitiv wanted to get across — transformation, re-branding/re-birth — is the most creative part of this process and I love it!

And here is the result that evening…

San Francisco Magician Dennis Kyriakos

See those faces? That’s genuine wonder, excitement, and surprise attendees are experiencing and in that moment they are incredibly receptive to Refinitiv’s message.

Are you planning to sponsor a cocktail reception, hospitality suite, or kick-off meeting? Launching a new product or making an announcement? Perhaps you want to create an experience that will effortlessly open the minds and hearts of your audience to your specific message or brand?

Well then, let’s talk.

PS - And if you’re curious to see a “down-and-dirty” rehearsal of the piece I came up with for Refinitiv, let me know.

RSA 2018

We just wrapped up the 2018 RSA Conference at the Moscone Center in San Francisco. RSA brings in nearly 50,000 attendees and 500+ exhibitors, so competition for mindshare is fierce on the show floor.

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We helped Checkpoint Software stop traffic at VM World, AWS re:Invent, Blackhat, Microsoft Ignite, and twice now at RSA -- that's a total of 6 times in the past 2 years. We've triple their leads and have made their investors very happy.

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Are you serious about making a change in the way you market at trade shows? Looking for a proven method that will...

  • BUILD CROWDS
  • GET YOUR MESSAGE HEARD
  • DELIVER RESULTS 

Visit Interactive Trade Show Marketing to learn more. And contact us today to schedule a free consultation and let's MAXIMIZE YOUR VISIBILITY.

The Gotham Club

The Gotham Club

One of my favorite corporate holiday events took place at The Gotham Club.

Located inside the out-of-town scoreboard -- that's right, INSIDE THE SCOREBOARD! -- at AT&T Park, The Gotham Club is an elegantly appointed bar and private dining area. 

Members gain easy access to the Club via a private entrance and are directly connected to The Bullpen. There's also a secret game room, with a billiard table and bowling alley.

The Gotham Club is members-only and you can learn more here. Can't wait to visit again!

Thanks to Rosecrest Special Events for having me there.