In this case, words and phrases like “predict behavior,” “plan & configure” and “mitigate risk” kept popping off the page. Bitdefender also has a great catch phrase: “Unfollow The Traditional.” Yeah, I can do something with that.
Next, with that information in mind I looked at my active repertoire and began to make connections that were relevant.
This is the most creative part of the process and by keeping an open mind I often come away with something unexpected, fun, and useful for each client.
Two weeks is about typical lead time for this kind of work. And while keeping an open mind is important for creativity, it’s also important to be pragmatic. Experience has shown that if something isn’t working, put it on the back burner and don’t waste time on it. The key is to keep things simple and serve my client’s needs.
At large trade shows like RSA, attendees are often pressed for time. They are running from keynote speeches, to meetings with specific vendors, to breakout sessions. Some people may only be there for the day and want to see as much as they can without wasting time. But my job is to give them a reason to stop and listen to what my client has to say.
I arrived at Bitdefender's booth early on day one to load-in my table, step, and sound system, meet with the team, and prep for the opening networking event.